The first 3 seconds do most of the work.
In a Nielsen study for Facebook, people who saw just 3 seconds of an ad remembered it 47% more than people who never saw it. So the strongest line always goes first.
Video editor for ads and social media
Hours of footage.
Seconds that sell.
The line that convinces is almost never the first thing someone says. It's usually somewhere in the middle of a livestream, an interview or a testimonial. I go and find it, then turn it into an ad or a short video.
Raw footage02:14:37
HookProofCall to action
Ad00:00:45
HookProofCall to action
Why do good videos get ignored?
What editing video every day has taught me.
The best line rarely shows up at the start of the recording.
In an hour-long livestream, the moment that convinces might be at minute 37. You only find it by listening to everything, so that's where I start.
A technical topic can hold attention if it is put together well.
With a clinical explanation, I split the reasoning into short parts and add shots that show what's being said. It's easier to follow, and easier to stay until the end.
Source for the number: Nielsen study for Facebook, via MarTech
What I do with what you've already recorded
You don't need to film anything new to start.
Ads from testimonials
I watch every testimonial, pick the best moments and build ads with different openings to test.
Short-form from long videos
Each podcast, interview or livestream turns into several vertical videos, captioned and ready for Instagram, TikTok, YouTube Shorts and LinkedIn.
Content every week
I pick the footage, edit it and make the carousels. We agree on a calendar, and at the end of each week you get a summary of what was delivered.
Every video had a different problem
Tap to watch. Under each one, I explain what I did.
Dental clinic · Canada
A clinical explanation, made short
- The problem
- Explain a clinical topic without the video dragging.
- What I did
- I split the explanation into short parts, gave it pace and added supporting shots of what the doctor is talking about.
Gym · Brazil
Gym showcase reel
- The problem
- Show the whole gym in 30 seconds without it feeling messy.
- What I did
- Quick cuts following the presenter around the space, so you get what the gym offers right away.
Marketing agency · US
67 leads a month for a dental clinic
- The problem
- Tell a case study full of numbers without losing the viewer.
- What I did
- Each number shows up on screen the moment he says it, and the agency's website pops up in color at the end for anyone who wants to check it out.
Estate Knowledge · Portugal
Ad for investors
- The problem
- Grab people in the first 3 seconds.
- What I did
- I opened with a big title and kept the rest free of b-roll and music, so all the attention stays on what he's saying. At the end, a small animated box asks for the click.
Estate Knowledge · Portugal
A renovation diary in the US
- The problem
- Halfway through a renovation, everything looks like dust and open walls. Viewers needed to see what was about to change.
- What I did
- When he talks about how the house used to look, black-and-white photos of the before come in. Each stage of the work gets its own title on screen.
Estate Knowledge · Portugal
The mistakes that cost him almost $30,000
- The problem
- Over a minute of one person talking to camera, in the same spot the whole time.
- What I did
- I marked the lines that matter with a red circle or underline, and added a supporting shot when he talks about chasing fast cash early on.
How we work
You see the cuts I picked before I start editing.
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01
Send the footage
Share the folder with your recordings and tell me what you want from them, whether that is sales, leads or a bigger audience.
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02
Approve the cuts
Before editing, you get the list of chosen moments with timestamps to approve.
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03
Edit and revisions
Comment right on the video. Two revision rounds included.
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04
Delivery
Files in each platform's format (9:16, 4:5, 16:9), captioned and clearly named.
Before hiring an editor, ask this
This applies to any editor, me included. Under each question, my answer.
Who picks the moments in the video?
If it's you, the hardest part is still on your plate. I propose the cuts and you approve them.
Do I see the plan before the edit?
Approving the list of cuts before editing saves rounds of revisions. With me, you always get it before I start.
Does the video work with the sound off?
Lots of people watch on their phone with the sound off. That's why every video has captions that read well that way.
Do I get a version for each platform?
A vertical video squeezed into another format in a hurry ends up with awkward cuts. I make each version for the platform it's going on.
Pricing
Start with a test. If you like the result, we keep going.
Test
$99one-time
Two short videos made from your footage, so you can see how I work before deciding.
* For videos up to 2 minutes, or podcast and interview cuts from up to 30 minutes of footage. Send a short note on what to highlight.
Request a testContent
from$749/mo
For people who post every week.
- Up to 12 reels a month*
- Captions and formats for every platform
- Two revisions per video
* 1 YouTube video counts as 3 reels.
Ask about this planFull
from$1,390/mo
For people who record a lot and run ads.
- Livestream and testimonial review
- Ads with several hooks
- Short videos and carousels
- Weekly report
About me
I'm Yasmim, a video editor and designer. I live in Londrina, Brazil, and I edit every day for a Portuguese company and a US agency.
The part nobody sees is the most important: listening to the whole recording until I find the right moment. The cut comes after.
- Time zone
- 1 to 2 hours ahead of New York. If you're based elsewhere, deadlines and hours are agreed based on the difference between your time zone and mine.
- Tools
- Adobe Premiere Pro
- Communication
- In writing, on the channel you prefer: email, WhatsApp or Slack.
Questions
What about time zones?
I'm 1 to 2 hours ahead of New York, so we share the same working day. If you're somewhere else, we set deadlines and hours based on the difference between your time zone and mine.
Do we need meetings?
No. You can brief me in writing or with a recorded video, and revisions are comments on the video itself. Everything stays documented.
How do payments work?
International transfer through Wise, in US dollars, with an invoice. Monthly plans are paid at the start of each month.
Who owns the videos?
You do. The contract transfers full usage rights to you and includes a confidentiality agreement covering the footage you send.
How long does it take?
The test video is ready within 3 business days. For monthly plans, we agree on a delivery calendar at the start.
Got footage sitting unused?
Tell me what you have. I'll reply within one business day with an idea of what it could become.